What does Inbound Marketing mean to GRIM?

Inbound Marketing is a concept that defines the GRIM approach to all of the services we provide to you. It’s all about gaining customer attention through Attraction as opposed to the traditional model of advertising, which is based Interruption. Inbound Marketing techniques don’t intrude on people that aren’t looking for what your company has to offer. Instead, it provides real, potential customers with engaging, educational content to build brand loyalty. These are the potential customers that you want talking with you, the ones that can convert into lasting relationships.

At the core of all Inbound Marketing strategies is Content.

THE COMPONENTS OF INBOUND MARKETING

The development and distribution of your content is what provides value to potential customers. This includes your Website content, Blog Posts, and information you share through Social Media channels. It also includes content that you publish out as Guest Blog Posts, News Articles, and Press Releases.

READ MORE

Inbound marketing includes the technical SEO efforts that help customers that are looking for content find yours. This includes Linking, Citation Management, Microdata and Schema and everything else that helps increase your relevancy with Search Engines and rank higher in Search Result Pages (SERPs).

READ MORE

Content that's published on the Internet stays there, and remains effective. Without any additional costs. To stay current and relevant, you should publish additional content regularly – but that just adds to what you already have out there. Traditional advertising, or tactics that are pushed out, are a one shot deal with returns that have a short shelf-life unless you paid to distribute them again or keep them running.

READ MORE

Traditional advertising tactics are notoriously difficult to measure. With Inbound Marketing, all tactics can be tracked so you know which ones are the most effective and where to target future efforts and content.

READ MORE
  • CONTENT AS LIFEBLOOD

  • SEO TO GET FOUND

  • REACH AND LONGEVITY

  • MEASURABLE RESULTS


“Don’t interrupt what your buyers want to consume – BE what they want to consume.”

 ― Mike Volpe, CMO, HubSpot    CONTACT GRIM

PULL/ATTRACT vs. PUSH/INTERRUPT

The right combination of SEO Strategies and Content Marketing Strategies result in an Inbound Marketing Campaign. Everything is designed to attract customers and help them find content that provides value. There is nothing that interrupts the flow of their online experience.

Magnet representing the Pull style of advertising associated with new Content Marketing techniques that provide value to interested potential customers

PULL / ATTRACT

  • Customers come to you
  • Provides value to potential customers searching for information
  • Engages, entertains, educates
  • Connects you with real, potential customers
Bullhorn representing the Push style of interruptive marketing associated with traditional advertising techniques

PUSH / INTERRUPT

  • Shotgun approach, hoping a message hits someone interested
  • Pushes products and services on anyone within range
  • Uses gimmicks to gain attention, then focuses on products and services only
  • One-way communication

THE TRANSPARENT MARKETPLACE

Jeff Rosenblum, Co-Founder of Questus, talks about transparency in business and the necessity of providing valuable experiences to customers.

What can GRIM do for you?

All of our services align with the Inbound Marketing methodology. This includes Website Design, SEO and Local SEO, Writing and Publishing, Blog Posts, Press Releases and News Articles, Social Media publishing, and all the other services explained throughout our Website. 

Check them out now, or or Contact Us for more information or to request a quote.